Many factors should be considered in the process of selecting a diamond. At Curtis Miller, Inc. we believe that the client should be well-informed about all elements involved in evaluating each stone. This knowledge, combined with the personal preference of shape and size, and the practical consideration of budget, will guide the way on the journey to finding the diamond of your dreams.
To reach that goal, Curtis Miller, Inc. utilizes the concept of "The 8 Cs" to find the perfect stone for you. "The 8 Cs???" you might ask. Yes! You are undoubtedly familiar with "The 4 Cs" popularized in advertising over the years. Curtis Miller, Inc. uses that concept as just a base. We then provide the benefits derived from our many decades of experience to educate the client, and with our superior connections and service, assure that you find the perfect stone.
For example, many consumers mistakenly believe that "Cut" refers to the Shape of the stone. Further, they tend to believe that "Color" and "Clarity" are most important in determining the overall beauty and value of a diamond. They often think that "Carat Weight" is the only thing that matters. They then might make a purchase based on the "bragging rights" characteristics on a "Certificate" alone.
Professionals in the diamond trade, on the other hand, recognize that Light Performance, created by the combination of "The 4 Cs", is the determining factor in the beauty of a diamond. Our extensive "Connections", experience, and service allow "Curtis Miller, Inc." to achieve the ultimate goal of satisfying you, the "Customer", by locating the one perfect stone for you.
Such insights are the focus of "The 8 Cs". Join us on this informative journey by using the appropriate links to guide you. We will assist you in making a well-informed and confident decision, determining which diamond characteristics are most valuable to you. Should you have further questions, feel free to contact us via email at firstname.lastname@example.org, or call us at (800) 736-3311, or locally at (214) 420-2146.